Key Sections to a Business Plan
TITLE PAGE
Crisp and clean. Includes your logo, title, date, and
author of the document.
TABLE OF CONTENTS
WHAT IS AN ALPACA?
Brief summary of what an alpaca is. Most people are
unfamiliar with these animals.
MISSION STATEMENT
Where are you going? Organize it around action
words.
How will your business affect the alpaca industry, you,
your family, and your community?
What are your short term goals (5 years or less)?
What are your long term goals (more than 5 years)?
FARM OVERVIEW
The property. Where? How many acres?
Improvements. What will need to be done so alpacas
can be raised on the property? How long will these
improvements last? Is there room for expansion?
Current operations. What is the business history?
Is this a totally new business? Do you currently raise
or have you in the past raised livestock or crops?
BUSINESS PRODUCTS/SERVICES
The product and service. What products/services will
you offer?
Uses. What can your products/services be used for?
Provisions for alpacas. What are the basic needs and
care to maintain and raise your alpaca
products/services. How easy/hard will your
products/services be to raise?
Pasture and shelters. What type of pastures and
shelters? Layout?
Feed. What do they eat? How will you supply it?
Manure management. How will you clean up and
dispose of manure? Health care. What herd
management and vet care will be needed?
Insurance. What types (livestock, property, liability,
equipment, vehicle)? Where can you get it?
How much will it cost?
Theft/Identification. Will your alpacas be ARI registered
(DNA tested)? Microchipped?
Labor. Who will work in the business? Doing what?
Herd plan. I would recommend a 10 year herd plan.
What is the alpaca lifespan, reproductive lifespan,
gestation? How many alpacas do you plan to
purchase? Sex? Age? Will your herd grow?
When? How?
Business organization. What will be the structure of
your business? Will you be a sole proprietorship,
corporation (S or C), LLC, PLC? Talk with your
accountant or attorney for what’s best for you.
THE MARKET
What is the market for alpacas and their products?
Supply?
Demand?
Price? Alpacas and fleece.
Sales? Who do you plan to sell alpacas and alpaca
products/services to? Why?
MARKETING PLAN
Objective of your promotions. What do you want to
accomplish?
Promotion and advertising. What will you do to promote
alpacas and alpaca products/services? What’s your
initial focus? What’s your long term focus?
Memberships and alliances. What associations will
you join? What do they represent? Why are you
joining them? What alliances have you developed?
Why?
Competition. Why should people buy your alpacas,
products/services? How will you differentiate yourself?
RISK/OPPORTUNITY
Risk. What are the risks and how will you handle
them?
Opportunity. What are the investment and tax
consequences? What makes alpacas an opportunity?
How do alpacas compare to other opportunities?
SELL YOUR DREAM.
THE OWNERS
Describe your background(s) and experiences.
CONCLUSION/EXECUTIVE SUMMARY
This is your last chance to impress.
Be brief.
Overview of entire business plan.
Summarize why you want to do this.
ATTACHMENTS
Pasture/shelter layout drawing.
Capital budget. Initial or start up costs.
Alpacas
Sheds/Barns
Fencing/Pastures
Equipment
Improvements
Operating budget. Income and ongoing maintenance
costs. Prepare 1 a year for 5 years.
Sales
Alpacas
Products
Services
Expenses
Feed
Insurance
Shearing
Veterinary fees
Veterinary reserve
Supplies – Medical
Supplies – Handling, training, showing
Stud fees
Seminar and clinic fees
Show fees
Travel
Fuel
Marketing
Dues, subscriptions, and
memberships
Taxes
Utilities
Payroll
Payroll taxes
Net Income
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