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Key Sections to a Business Plan

 

 

TITLE PAGE
          Crisp and clean.  Includes your logo, title, date, and
          author of the document.

 

TABLE OF CONTENTS

 

WHAT IS AN ALPACA?
          Brief summary of what an alpaca is.  Most people are
          unfamiliar with these animals.

 

MISSION STATEMENT
          Where are you going?  Organize it around action
          words.
  
          How will your business affect the alpaca industry, you, 
          your family, and your community?

          What are your short term goals (5 years or less)?

          What are your long term goals (more than 5 years)?

 

FARM OVERVIEW

          The property.  Where?  How many acres?


          Improvements.  What will need to be done so alpacas
          can be raised on the property?  How long will these
          improvements last?  Is there room for expansion?

          Current operations.  What is the business history?
          Is this a totally new business?  Do you currently raise
          or have you in the past raised livestock or crops?

 

BUSINESS PRODUCTS/SERVICES

          The product and service.  What products/services will
          you offer?

 

          Uses.  What can your products/services be used for?


          Provisions for alpacas.  What are the basic needs and
          care to maintain and raise your alpaca
          products/services.  How easy/hard will your
          products/services be to raise?

          Pasture and shelters.  What type of pastures and
          shelters?  Layout?

          Feed.  What do they eat?  How will you supply it?

          Manure management.  How will you clean up and
          dispose of manure?  
Health care.  What herd
          management and vet care will be needed?

          Insurance.  What types (livestock, property, liability,
          equipment, vehicle)?  Where can you get it? 
          How much will it cost?

          Theft/Identification.  Will your alpacas be ARI registered
          (DNA tested)?  Microchipped?

          Labor.  Who will work in the business?  Doing what?

          Herd plan.  I would recommend a 10 year herd plan.
          What is the alpaca lifespan, reproductive lifespan,
          gestation?  How many alpacas do you plan to
          purchase?  Sex?  Age?  Will your herd grow?
          When?  How? 

          Business organization.  What will be the structure of
          your business?  Will you be a sole proprietorship,
          corporation (S or C), LLC, PLC?  Talk with your
          accountant or attorney for what’s best for you.

 

THE MARKET

          What is the market for alpacas and their products?

 

          Supply?

 

          Demand?

 

          Price?  Alpacas and fleece.

 

          Sales?  Who do you plan to sell alpacas and alpaca
          products/services to?  Why?

 

MARKETING PLAN

          Objective of your promotions.  What do you want to
          accomplish?

          Promotion and advertising.  What will you do to promote
          alpacas and alpaca products/services?  What’s your
          initial focus?  What’s your long term focus?
 
          Memberships and alliances.  What associations will
          you join?  What do they represent?  Why are you
          joining them?  What alliances have you developed?
          Why?

          Competition.  Why should people buy your alpacas,
          products/services?  How will you differentiate yourself?

 

 

RISK/OPPORTUNITY

          Risk.  What are the risks and how will you handle
          them?

          Opportunity.  What are the investment and tax
          consequences?  What makes alpacas an opportunity?
          How do alpacas compare to other opportunities?
          SELL YOUR DREAM.

 

THE OWNERS

          Describe your background(s) and experiences.

 

CONCLUSION/EXECUTIVE SUMMARY

          This is your last chance to impress.

 

          Be brief.

 

          Overview of entire business plan.

 

          Summarize why you want to do this.

 

ATTACHMENTS

          Pasture/shelter layout drawing.


          Capital budget.  Initial or start up costs.
                     Alpacas
                     Sheds/Barns
                     Fencing/Pastures
                     Equipment
                     Improvements

          Operating budget.  Income and ongoing maintenance
          costs.  Prepare 1 a year for 5 years.
 

          Sales

                   Alpacas

Products

Services

          Expenses

Feed

Insurance

Shearing

Veterinary fees

Veterinary reserve

Supplies – Medical

Supplies – Handling, training, showing

Stud fees

Seminar and clinic fees

Show fees

Travel

Fuel

Marketing

Dues, subscriptions, and
                memberships

Taxes

Utilities

Payroll

Payroll taxes

                   Net Income

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